Google reveals upgrade to search engine algorithm

0 Commentsby matt  |  09.27.13  |  Content Marketing News

imagesSearch engine behemoth Google unveiled at a presentation on Thursday the first major upgrade for three years to the way in which it interprets users’ requests.

In typical fashion, Google kept the details to a minimum, but confirmed that the new algorithm would impact on longer, more linguistically humanised search queries. More »

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RTS Tagline design case study

0 Commentsby matt  |  05.23.13  |  Content Marketing Case Study, Copywriting Case Studies

‘Industrial strength training courses’: an origin story

TAGLINE-DESIGN1.jjpg

Client: Reynolds Training

Website: www.rtspetroleum.com

Overview: We were tasked with the conceptualisation of a tagline which represented the company and supported the new brand we had just created. More »

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Content marketing news: bad grammar

0 Commentsby matt  |  05.20.13  |  Content Marketing News

bad-grammarIf you just felt your windows shake this was triggered by the collective sigh of half a million 11-year-olds in England who are preparing to sit a new grammar, spelling and punctuation test.

The new national Sat tests will be taken by children in their final year of primary school. Eagle-eyed pupils will be required to spot adverbs, nouns, adjectives and pronouns. More »

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Dan Brown discovers cure to writer’s block

0 Commentsby matt  |  05.18.13  |  Content Marketing News, Professional Copywriter Tips

Professional copywriter tips:

writers-block-dan-brown

Looking for a cure to writer’s block? Well Dan Brown, the best-selling author of the Da Vinci Code, is prescribing a unique homeopathic remedy – go all Batman and hang upside down.

The Robert Langdon puppetmaster told BBC’s Newsnight programme that he had run up against the dreaded wall whilst penning his latest opus, Inferno. More »

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8 reasons why your content marketing could flounder

1 Commentby matt  |  05.15.13  |  Content Marketing Tips, Creative Copywriter

Content marketing tips:
content-marketing1In a perfect world where lamp posts are made of chocolate and I have a six pack – no, make that an eight pack – every piece of content we publish would be picked up by the New York Times and drive an additional 50 trillion pounds worth of revenue.

But this ain’t Hollywood folks. More »

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Is your website helping your customers?

1 Commentby matt  |  05.13.13  |  Creative Copywriter, Professional Copywriter Tips

Professional copywriter tips:

professional-copywriter-tipsIt’ s a lazy Sunday afternoon. Perched in a wicker chair, cup of coffee in hand, reality bites.

You remember the washing machine broke last Monday. With the washing basket now positively overflowing, you can’t put it off any longer.

More »

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Twitter, LinkedIn, Facebook: the most popular social platforms

0 Commentsby matt  |  05.11.13  |  Content Marketing News

Content marketing news:

content-marketing-news2Read all about it. Read all about it.

Twitter, LinkedIn and Facebook remain the most popular social media platforms for content marketers, according to a new study by the Content Marketing Institute and the Direct Marketing Association UK.

Ok, so this is hardly breaking content marketing news. More »

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Professional copywriter tips: sleep with your customers

0 Commentsby matt  |  04.08.13  |  Professional Copywriter Tips

Professional copywriter tips:

professional-copywriter-tipsWe are told that mixing business and pleasure can be dangerous.

Like aspirin and vodka the two, so say many a wise man, do not go hand in hand.

So surely ‘sleeping with your customers’ flies in the face of this revered business law?

When it comes to great content, this answer to this is no. More »

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Content marketing tips: the do's and don'ts

0 Commentsby matt  |  04.07.13  |  Content Marketing Tips

love-contentGreat content marketing is as much an art as it is a science. Put it this way: great content marketing – that which is useful, engaging and gets results – doesn’t happen by accident.

Strategy and creativity must collide to enthrall the reader. More »

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Isn’t it time your website started working?

0 Commentsby matt  |  04.04.13  |  Professional Copywriter Tips

power-your-site-with-content1

If your website fails to help your customers or support your business goals, it is a fair bet to say it isn’t working quite as you’d hoped.

Think of it this way. You have a car. It won’t start. More »

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