James Bond – now that’s a guy with a great tailor. Unfortunately, we don’t all look as good in a tux as Britain’s number one secret agent. But in the same way Bond fits into his suit like bread in a toaster, web copy must be honed to fit the reader. More »
When it comes to good web copy there’s no simple mathematical equation to make your content a success. The process is admittedly subjective – what constitutes good web copy to one will read like a bag of wet sausages to another. More »
‘Copywriting for the Web’ is a guide for website owners, authors, and web designers on creating engaging SEO enhanced copy. Over the coming months I’ll carve out a quintessential source of information on the subject of online copy. So sit back and prepare to embark on an epic tale of copywriting in a virtual age…
Every couple of years or so a film comes along capable of turning the most ardent arm-chair viewer into a temp cinema-goer. Avatar is one such film. Scores of people continue to brave the harsh winter in a bid to catch a glimpse of this year’s ‘Event’ movie. More »
