Archive for March, 2010
by Matt | 03.31.10 | Blog, Blog, Film Reviews
The ‘pensioner fights back’ genre has been gathering steam over recent years with films such as Gran Torino providing a blueprint for director, Daniel Barber. Barber uses his feature film debut to explore the limits one man will go to when pushed. More »
Tags: anti-social behaviour, British cinema, Michael Caine, revenge thriller
by Matt | 03.26.10 | Blog, Copywriting in Culture
Strap lines, the short summations found on movie posters, are integral to the marketing of motion pictures.
They also cause shoppers to lose their sunglasses. More »
Tags: Alien, branding, dramedy, Ridley Scott, strap line
by Matt | 03.21.10 | Blog, Blog, Copywriting in Culture

‘Copy in Culture’ is a new series of blog posts from CreativePen that excavates the copywriting credentials of cultural icons, ideals, and brands.
We’ll kick things off by dragging World Wrestling Entertainment legend Bret Hart under the analytical spotlight. More »
Tags: brand identity, Bret Hart, copywriter, taglines, web copy, WWE
by Matt | 03.21.10 | Blog, Blog, Film Reviews
There was a time, not so long ago, when zombies were one of the most feared creatures in the horror cannon.
Single-minded entities with a taste for human flesh have long caused a collective shudder up the spine of cinema-going audiences. More »
Tags: horror, Jesse Eisenberg, Ruben Fleischer, Zombieland
by Matt | 03.18.10 | Blog, Blog, Film Reviews
I was having a really bad day and didn’t think things could get any worse. Looking for a lifeline I slipped director Christian Alvart’s 2009 film Pandorum into my Blu-ray player….
Not a smart move….. More »
Tags: Alien, Christian Alvart, horror, Pandorum, sci-fi