Archive for March, 2010
by Matt | 03.31.10 | Film Reviews
The ‘pensioner fights back’ genre has been gathering steam over recent years with films such as Gran Torino providing a blueprint for director, Daniel Barber. Barber uses his feature film debut to explore the limits one man will go to when pushed. More »
Tags: anti-social behaviour, British cinema, Michael Caine, revenge thriller
by Matt | 03.26.10 | Copywriting in Culture
Taglines, the short summations found on movie posters, are integral to the marketing of motion pictures.
They also cause shoppers to lose their sunglasses. More »
Tags: Alien, branding, dramedy, Ridley Scott, strapline, tagline
by Matt | 03.21.10 | Professional Copywriter Articles

Say what you will about the WWE, chairman Vince Mcmahon has long-trail blazed the way in the world of sports entertainment branding.
Mr Mcmahon, who’s enjoyed various successes and failures outside the ring, has built a dominant empire around his wrestling brand. More »
Tags: brand identity, Bret Hart, copywriter, Professional Copywriter Articles, taglines, web copy, WWE
by Matt | 03.21.10 | Film Reviews
There was a time, not so long ago, when zombies were one of the most feared creatures in the horror cannon.
Single-minded entities with a taste for human flesh have long caused a collective shudder up the spine of cinema-going audiences. More »
Tags: comedy, horror, Jesse Eisenberg, Ruben Fleischer, Zombieland
by Matt | 03.18.10 | Film Reviews
I was having a really bad day and didn’t think things could get any worse. Looking for a lifeline I slipped director Christian Alvart’s 2009 film Pandorum into my Blu-ray player….
Not a smart move….. More »
Tags: Alien, Christian Alvart, horror, Pandorum, sci-fi