Archive for June, 2010

Copywriting Secrets and Tips: writing web copy headlines

7 Commentsby Matt  |  06.15.10  |  Copywriting Secrets and Tips, Copywriting for the Web

funny-headline12It takes a lot to tick me off nowadays. I guess I’ve mellowed with age. There was a time when the slightest thing would push me over the edge. People who chop the crust off their sandwiches, boy bands, mountain climbers and frosted windows – the most inane things ruffled my feathers. Some might say red was my favourite colour. More »

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Copywriting Secrets and Tips: Writer’s Block

3 Commentsby Matt  |  06.09.10  |  Copywriting Secrets and Tips, Copywriting for the Web

biscuit_1473586cSome biscuits are made for dunking, some are made for sinking. This revelation hit me harder than a runaway train about five minutes ago when half a rich-tea became shipwrecked in my cup of coffee.

Air sea rescue mounted a desperate operation in the form of a spoon but the sodden remains of said biscuit are yet to be found. More »

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