by Matt | 06.15.10 | Copywriting Secrets and Tips, Copywriting for the Web
It takes a lot to tick me off nowadays. I guess I’ve mellowed with age. There was a time when the slightest thing would push me over the edge. People who chop the crust off their sandwiches, boy bands, mountain climbers and frosted windows – the most inane things ruffled my feathers. Some might say red was my favourite colour. More »
Tags: Copywriting Secrets and Tips, Headlines, print headlines, web copy, web headlines
by Matt | 06.09.10 | Copywriting Secrets and Tips, Copywriting for the Web
Some biscuits are made for dunking, some are made for sinking. This revelation hit me harder than a runaway train about five minutes ago when half a rich-tea became shipwrecked in my cup of coffee.
Air sea rescue mounted a desperate operation in the form of a spoon but the sodden remains of said biscuit are yet to be found. More »
Tags: copywriter, copywriting, Copywriting Secrets and Tips, web copy, writer's block, writing for the internet