Archive for July, 2010

Copywriting for the Web: Do I Need a Blog?

8 Commentsby Matt  |  07.31.10  |  Blog, Blog, Copywriting for the Web

monkey_bananaIt’s simple really: if a monkey needs a banana then a business needs a blog. Blogging isn’t the future, it’s the now.

Long gone are the days of introverted teenagers tapping out their every thought into the box of lights in front of them. Man evolved, the world evolved, now blogging has evolved. More »

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The Book of Eli: Film Review

2 Commentsby Matt  |  07.25.10  |  Blog, Blog, Film Reviews

denzel-washington-in-the-book-of-eli-$7051422$300Whence the skies open all hell will rain down on mankind….

The Book of Eli is one of those movies both hard to love and hard to hate. Where your compass lands will depend on whether your filmic taste buds are partial to a bit of the post-apocalyptic.

It just so happens, mine are. More »

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Creative Writing: A Copywriter’s Journal

0 Commentsby Matt  |  07.24.10  |  Blog, Blog, Creative Writing

MovingBoxA few weeks back, I was having one of those days. You know, one of those days where it doesn’t matter how hard you try, you just can’t deal with people. A state of mind, I might add, not conducive to my profession of freelance copywriter. More »

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Copywriting for the Web: Firing Bullet Points at Web Copy

5 Commentsby Matt  |  07.11.10  |  Blog, Blog, Copywriting for the Web

planeFrank grips the controls of his light aircraft and plots a course through a canyon of clouds. Free of the fluffy divide a sudden flood of sunlight washes over the plane’s metallic body.

“This is the life”, mutters Frank as he takes view of the green fields below. More »

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