Archive for July, 2010
by Matt | 07.31.10 | Blog, Blog, Copywriting for the Web
It’s simple really: if a monkey needs a banana then a business needs a blog. Blogging isn’t the future, it’s the now.
Long gone are the days of introverted teenagers tapping out their every thought into the box of lights in front of them. Man evolved, the world evolved, now blogging has evolved. More »
Tags: Blog, business blogging, copywriting
by Matt | 07.25.10 | Blog, Blog, Film Reviews
Whence the skies open all hell will rain down on mankind….
The Book of Eli is one of those movies both hard to love and hard to hate. Where your compass lands will depend on whether your filmic taste buds are partial to a bit of the post-apocalyptic.
It just so happens, mine are. More »
Tags: Denzel Washington, post-apocalyptic films, The Book of Eli
by Matt | 07.24.10 | Blog, Blog, Creative Writing
A few weeks back, I was having one of those days. You know, one of those days where it doesn’t matter how hard you try, you just can’t deal with people. A state of mind, I might add, not conducive to my profession of freelance copywriter. More »
Tags: copywriting, Creative Writing
by Matt | 07.11.10 | Blog, Blog, Copywriting for the Web
Frank grips the controls of his light aircraft and plots a course through a canyon of clouds. Free of the fluffy divide a sudden flood of sunlight washes over the plane’s metallic body.
“This is the life”, mutters Frank as he takes view of the green fields below. More »
Tags: bullet points, lists, web copy