Copywriting Secrets and Tips: Link Building
Picture this: you are the world’s greatest juggler. Recently you’ve taken to juggling household appliances such as fridges, washing machines and food blenders. Bonzo is your name and juggling is your game.
The only problem is, nobody knows about you.
Now the story of Bonzo is an all too familiar one, especially when it comes to the internet. It doesn’t matter whether your website is the best in its sector, it doesn’t matter if your blog page is hotter than a baked potato, if you suffer from a lack of exposure nobody is going to find you.
Building links to build your online presence
Building links to your website is a crucial part of online marketing. Trust me, I’m a Terminator.
So what is link building? In its most basic form, link building is a tool to help market your website. The right type of in links should help improve your rankings in search engines results and guide a stream of targeted traffic to your website.
A Basic Guide to Link Building:
In the case of link building, quality is often better than quantity. Here are a few tips to consider when building links to your website:
- Resist the temptation of swapping links with as many other websites as possible. Instead, get strategic with your link building.
- Understand your marketplace and understand your user. If, for example, you are selling to the fashion sector, you’ll first want to build links in the more obvious areas. Comment on blogs and swap links with established brands. It’s always good to associate yourself with household names.
Now its time to get funky. Ask yourself what significant niches exist within your market place. Your competitors are likely to overlook these niche websites, so focus efforts there. Try building a list of around 100 typical and niche sites then work them harder than a farmer in a corn field.
Develop good web copy
- It’s no good producing content on your website just for the sake of it. Each and every word should be written with a purpose. Good web copy entertains and informs customers, good web copy hoists websites up the search engine rankings, good web copy encourages other sites to link to them.
Monitor and Evaluate Link Building
- Life’s too short – that’s what my mother always says. So don’t waste time building links to your website if they don’t bear any fruit. You want more apples than a cider factory.
- So monitor and evaluate which links are benefiting your online marketing campaign. Measure the density of traffic coming from individual links and work out which ones increase your sales.
Strategic Link Building: Strategic Online Marketing
Strategic link building is but one tool in any comprehensive online marketing campaign. And remember, building the perfect online marketing campaign is like putting a puzzle together. If you are missing even one piece, the picture will never be complete.
flamesoffury
11:21 pm, August 13, 2010
Thanks. Not bin having much with link building so we will try get more focused on it to bring more luck hoprefully it will.
trevor
11:45 pm, August 21, 2010
That picture of the juggler looks exactly like my dad……………wierd!
Landing Page
2:50 pm, October 5, 2010
Pretty cool, thanks! Would love to write like you do…