Top Ten Things Not To Do…When Writing Web Copy
The copywriting business has taken up camp on the frontline of the war against the economic downturn.
Increasing numbers of businesses are ring-fencing branding, marketing and advertising as a means to ride out the economic wave.
Web copy, in particular, is a hot commodity as commercial interests scramble to bolster their online presence.
It’s no surprise then that I’ve been busier than the guy who cleans the windows at the Empire State Building.
In the interests of productivity and expediency, I’ve developed a blueprint which guarantees quality web copy every time.
Here’s Ten Things Not To Do When Writing Web Copy
- Don’t Fall Asleep. As with driving, it’s important to keep your eyes open when writing web copy. If you can’t see the keypad, you may struggle to write.
- Don’t Take a Shower: Shower time should be restricted solely to the bathroom. Taking a shower in front of your desktop can be electrifying and not in the good way.
- Don’t Hit The Computer: Writing web copy can be frustrating at the best of times. So take that little anger monster, roll it up into a ball and throw it out the window. Remember: a computer is for life, not just for Christmas.
- Don’t Eat the Keyboard. Confusing your keyboard with a cheese sandwich is an easy mistake to make. So don’t do it.
- Don’t Overdo Things: Everyone deserves a break. So have a little time away from your web copy project and go on a fishing trip.
- Don’t Turn off Spellchecker. Even the most conscientious of spellers need a little Microsoft help from time to time. Search and destroy any mistakes that slip through the editorial net.
- Don’t use the Word ‘Teddy’ Instead of ‘The’. If possible, avoid replacing instances of ‘the’ with the word ‘teddy’. Should you succumb to temptation your content won’t make much sense at all.
- Don’t Start Talking to Yourself. If you start talking to yourself, evacuate the office and engage the first person you see in conversation, even if they are juggling dead cats.
- Don’t Paint the Computer Screen Black. Painting the computer screen black reduces visibility and causes confusion. It’s not a very smart thing to do either.
- Don’t Lose Faith: Web Copy projects vary in size and depth. Whatever project you are tackling, keep the faith. If a jockey can do it, so can you.
Isaic
2:57 am, August 23, 2010
Quality list. Noted down lol, been tempted to hit my computer sometimes so that is now fixed thanks!!!
thenatural
12:32 pm, September 1, 2010
When I read a really great post I do some things:1.Share it with the close contacts.2.save it in all of the favorite social sharing websites.3.Make sure to come back to the same site where I read the post.After reading this article I am really thinking of doing all of the above.