Archive for December, 2010

Professional copywriting for the Motorcycle Industry

3 Commentsby Matt  |  12.30.10  |  Professional Copywriter Articles

2009-bmw-s1000rrLet’s cut to the chase: mid October arrives. With the highs of summer melting under the cold creep of autumn, a huge project lands on my desk.

  • Client? The UK’s leading manufacturer of motorcycle parts. More »

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Knight and Day : Film Review

2 Commentsby Matt  |  12.27.10  |  Film Reviews

knight_and_dayLike a blind tightrope walker in a wind tunnel, there’s something very watchable about Knight and Day. Perhaps it’s the Cary Grant-esque one-liners or the absurdist action? Maybe it’s a mix of the two. More »

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Tagline Design Analysis: Creating Sitefit Tagline

3 Commentsby Matt  |  12.26.10  |  Professional Copywriter Articles

sfBusiness tagline design and high-end joinery have more in common than you’d think. When it comes to crafting a company slogan, for instance, it’s all about the process; it’s all about the craft. More »

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Being There: Classic Film Review

7 Commentsby Matt  |  12.14.10  |  Film Reviews

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Hal Ashby’s 1979 classic Being There is the perfect counterpoint to anyone who claims cinema is the lowest form of art.

Ashby’s beautifully minimalist work rises above the parapet of entertainment with the grace of a Russian ballerina. More »

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Copywriting Secrets and Tips: Keywords in Title Tags

3 Commentsby Matt  |  12.13.10  |  Copywriting Secrets and Tips

Humphrey BogartI first laid eyes on her at a little gin joint downtown. The place was chock-full of deadbeats looking for one last drink before the long train ride home. My detective instincts took hold: what was a classy broad doing in a place like this?

All the different possibilities kept coming up over and over again, like bubbles in a dishevelled can of Coke. More »

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