Archive for December, 2010
by Matt | 12.30.10 | Professional Copywriter Articles
Let’s cut to the chase: mid October arrives. With the highs of summer melting under the cold creep of autumn, a huge project lands on my desk.
- Client? The UK’s leading manufacturer of motorcycle parts. More »
Tags: Article Writing Sample, motorcycle part article writing, product descriptions, Professional Copywriter Articles, web copy
by Matt | 12.27.10 | Film Reviews
Like a blind tightrope walker in a wind tunnel, there’s something very watchable about Knight and Day. Perhaps it’s the Cary Grant-esque one-liners or the absurdist action? Maybe it’s a mix of the two. More »
Tags: action, cameron diaz, james mangold, Knight and Day, tom cruise
by Matt | 12.26.10 | Professional Copywriter Articles
Business tagline design and high-end joinery have more in common than you’d think. When it comes to crafting a company slogan, for instance, it’s all about the process; it’s all about the craft. More »
Tags: Tagline Design Analysis, taglines
by Matt | 12.14.10 | Film Reviews

Hal Ashby’s 1979 classic Being There is the perfect counterpoint to anyone who claims cinema is the lowest form of art.
Ashby’s beautifully minimalist work rises above the parapet of entertainment with the grace of a Russian ballerina. More »
Tags: Being There, Classic Film Review, dramedy, Hal Ashby, Peter Sellers
by Matt | 12.13.10 | Copywriting Secrets and Tips
I first laid eyes on her at a little gin joint downtown. The place was chock-full of deadbeats looking for one last drink before the long train ride home. My detective instincts took hold: what was a classy broad doing in a place like this?
All the different possibilities kept coming up over and over again, like bubbles in a dishevelled can of Coke. More »
Tags: Copywriting Secrets and Tips, film noir, keywords, pulp fiction, SEO, title tag