Archive for June, 2011

Become a professional copywriter : Client Relations

0 Commentsby Matt  |  06.25.11  |  Become a professional copywriter

chicken_or_egg

Life is full of conundrums: what came first, the chicken or the egg? If God made man, who made God? And perhaps the biggest of them all: “How do I get professional copywriting jobs?”

It’s a time-served question and one that echoes throughout the ages. Here’s another little professional copywriter secret when it comes to getting paid writing jobs. More »

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Content Strategy Process : It Isn’t As Boring As It Sounds

1 Commentby Matt  |  06.06.11  |  Content Strategy Process

GreatContentTweetsbubbleWhen a customer lands on your website they demand useful, usable content. Like it or not, if you fail to meet their needs, they’ll leave your site in search of greener pastures.

For your content to succeed, it needs a strategy. Content isn’t a nuisance. It isn’t an afterthought when it comes to web design. Content is the heartbeat of any successful business website. More »

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The Hangover Part 2: What a Joke!

2 Commentsby Matt  |  06.05.11  |  Film Reviews

the-hangover-part-2-movieKnowing what I know now about The Hangover 2, had some guy with an eye-patch and a pix-axe invited me down a dark alley prior to the screening, I’d probably have acquiesced.

Playing ‘squeal like a pig’ for a couple of hours with Mr One-Eye would have been more enjoyable than what followed. More »

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Professional Copywriter Tips: The Notepad and Pen

4 Commentsby Matt  |  06.02.11  |  professional copywriter tips

notepadHere’s a word of advice to all professional copywriters: make sure you are armed with a notepad and pen at all times.

It seems simple really. But let’s face it: inspiration often strikes when you least expect it, so it’s best to be prepared. More »

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