Content Strategy Process : It Isn’t As Boring As It Sounds
When a customer lands on your website they demand useful, usable content. Like it or not, if you fail to meet their needs, they’ll leave your site in search of greener pastures.
For your content to succeed, it needs a strategy. Content isn’t a nuisance. It isn’t an afterthought when it comes to web design. Content is the heartbeat of any successful business website. After all, customers don’t come to your website to admire the design. They are there for the content; they are there for answers to their questions.
Content, believe it or not, is your most valuable strategic business asset.
Web is content, content is web
Like bread and butter, content and web design go hand in hand. If you want customers and search engines to pay attention to your website, you need to pay attention to your content.
As such, your website should be designed to support your content and your content should be designed to support your website. So now is the time to get your content right, now’s the time to get a strategy in place…
Chaas
4:38 pm, July 23, 2011
Son of a gun, this is so hpelufl!