Professional copywriter tips: Grab Words
Read all about it! Breaking news! Hot off the press! It emerged tonight that professional copywriters no longer have to throw small puppies at readers to get their attention.
That’s right. Now you can use the power of grab words to turn heads.
This amazing revelation is brought to you free-of-charge by Matthew Pattinson, professional UK copywriter at CreativePen.
Free professional copywriter tips
Okay, I’ll stop there. But hopefully you catch my drift. As a professional copywriter, when writing content for web and blog pages, try sprinkling in a few grab words to illicit an intended response on the part of your reader.
‘Free sex’, for instance, will always sell. You might not want to use this grab phrase if you are a florist, though.
And don’t sour the broth with too many grab words. This’ll leave your content bumpier than a ride on a drunken pony. Adopt the mentality of a chess player and strategically place your grab words in a way which really helps sell your copy.
Grab Words That Grab Attention
- Hot off the press
- Coming soon
- Too good to ignore
- Free
- For a limited time only
- Breaking news
- Limited edition
- One of it’s kind
- How to
- Best deal
- Discount
- Sale
- Amazing deal
- You have to see it to believe it
- Sex
- Money
- Cheap
How to use Grab Words
One great way to deploy grab words/grab phrases is to talk direct to the reader. So ask them a question. Instead of saying “here’s a great deal”, say, “have I got a great deal for you”.
The nature of the subject in your crosshairs should dictate the tone and tense of your copy. But like I always say: if a government’s first mandate is to protect its citizens, then a professional copywriter’s first task is to grab the readers’ attention.
If your copy isn’t being read, then it isn’t going to be successful.
Grab Words and Web Copy
Grab words are just one device we copywriters turn to when attempting to hook and hold our readership. Used correctly, grab words can evolve web copy into a well-oiled sales machine.
As we come to a close, let me add a quick disclaimer: no animals were hurt in the making of this blog piece.
Santa
9:58 pm, August 11, 2010
sweet!
Ian
3:58 pm, August 13, 2010
Walking down Soho Street other day I see a shop window with a banner in. The banner reads ‘free spiderman lessons’. I obviously went in, who wouldn’t? Turns out they sell clothes so go figure. Main thing tho grab words work even when they are misleading
tat ta