Author Archive

The Hangover Part 2: What a Joke!

2 Commentsby Matt  |  06.05.11  |  Film Reviews

the-hangover-part-2-movieKnowing what I know now about The Hangover 2, had some guy with an eye-patch and a pix-axe invited me down a dark alley prior to the screening, I’d probably have acquiesced.

Playing ‘squeal like a pig’ for a couple of hours with Mr One-Eye would have been more enjoyable than what followed. More »

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Professional Copywriter Tips: The Notepad and Pen

4 Commentsby Matt  |  06.02.11  |  professional copywriter tips

notepadHere’s a word of advice to all professional copywriters: make sure you are armed with a notepad and pen at all times.

It seems simple really. But let’s face it: inspiration often strikes when you least expect it, so it’s best to be prepared. More »

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Become a professional copywriter : Offer a referral Fee

1 Commentby Matt  |  05.20.11  |  Become a professional copywriter

6a01287651dd4a970c013485f02616970c-320wiWhen it comes to getting professional copywriting jobs, sometimes you have to speculate to accumulate. So it could be worthwhile offering a referral or finders fee to business people who send work your way.

Sure, you take a financial hit in the meantime, but any chance to get your professional copywriting service off the ground has to be considered. More »

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professional copywriter tips: Keep Web Copy Simple

3 Commentsby Matt  |  05.01.11  |  professional copywriter tips

old_lady

Many moons ago, when I was but a grasshopper, my Old Momma would tell me though the crackle of broken dentures: “Why use two words when one will do?”

George Orwell pretty much said the same thing. So if Momma and George said it, it has to be true. More »

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Become a professional copywriter: Spread the Word

3 Commentsby Matt  |  04.20.11  |  Become a professional copywriter

brady bunchAs a professional UK copywriter, I’m inundated with questions from budding copywriters  hoping to turn their passion for writing into a profession.

“At what temperature can bread be considered toast”, some ask. Others say, “Is it possible to drink milk whilst standing on your head?” More »

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