by Matt | 11.22.10 | Copywriting Secrets and Tips, Copywriting for the Web
This whole Chinese lantern craze has been bothering me as of late. Sure, they look snazzy and yeah, they’ve been used during Chinese and Thai celebrations for 2,000 years, but what about the fire risk?
Go with me here. These lanterns are pretty flimsy. Should a curious bird peck a hole in one, it’s anyone’s guess as to where it would land. More »
Tags: brand building, Copywriting Secrets and Tips, online marketing, SEO, web copy
by Matt | 08.21.10 | Copywriting Secrets and Tips, Copywriting for the Web
Some people cut bread, others cut corners. When it comes to search engine optimised keyword research, stick to the bread.
Don’t fall into the same trap as the mountain climber who packed a tent but not the tent pegs. He had a cold night’s sleep. More »
Tags: Copywriting Secrets and Tips, head keywords, key phrases, Keyword Research, long tail keywords, SEO
by Matt | 08.13.10 | Copywriting Secrets and Tips, Copywriting for the Web
Picture this: you are the world’s greatest juggler. Recently you’ve taken to juggling household appliances such as fridges, washing machines and food blenders. Bonzo is your name and juggling is your game.
The only problem is, nobody knows about you. More »
Tags: Copywriting for the Web, Copywriting Secrets and Tips, in links, link building, online marketing
by Matt | 08.02.10 | Copywriting Secrets and Tips, Copywriting for the Web
It’s all very well advising clients to parachute a blog page into their website – and advise I do. But when it comes to the of process writing, many people are left scratching their heads.
And it’s understandable. More »
Tags: Blog, business blogging, content strategy, copywriting, Copywriting Secrets and Tips
by Matt | 07.31.10 | Copywriting Secrets and Tips, Copywriting for the Web
It’s simple really: if a monkey needs a banana then a business needs a blog. Blogging isn’t the future, it’s the now.
Long gone are the days of introverted teenagers tapping out their every thought into the box of lights in front of them. Man evolved, the world evolved, now blogging has evolved. More »
Tags: Blog, business blogging, copywriting, Copywriting Secrets and Tips