Copywriting Secrets and Tips: Brand Building

2 Commentsby Matt  |  11.22.10  |  Copywriting Secrets and Tips, Copywriting for the Web

chinese_lanternsThis whole Chinese lantern craze has been bothering me as of late. Sure, they look snazzy and yeah, they’ve been used during Chinese and Thai celebrations for 2,000 years, but what about the fire risk?

Go with me here. These lanterns are pretty flimsy. Should a curious bird peck a hole in one, it’s anyone’s guess as to where it would land. More »

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Copywriting Secrets and Tips: SEO Keyword Research

1 Commentby Matt  |  08.21.10  |  Copywriting Secrets and Tips, Copywriting for the Web

cut_bread_cubesSome people cut bread, others cut corners. When it comes to search engine optimised keyword research, stick to the bread.

Don’t fall into the same trap as the mountain climber who packed a tent but not the tent pegs. He had a cold night’s sleep. More »

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Copywriting Secrets and Tips: Link Building

3 Commentsby Matt  |  08.13.10  |  Copywriting Secrets and Tips, Copywriting for the Web

JugglerPicture this: you are the world’s greatest juggler. Recently you’ve taken to juggling household appliances such as fridges, washing machines and food blenders. Bonzo is your name and juggling is your game.

The only problem is, nobody knows about you. More »

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Copywriting Secrets and Tips: How to write business blogs

8 Commentsby Matt  |  08.02.10  |  Copywriting Secrets and Tips, Copywriting for the Web

blog_logoIt’s all very well advising clients to parachute a blog page into their website – and advise I do. But when it comes to the of process writing, many people are left scratching their heads.

And it’s understandable. More »

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Copywriting Secrets and Tips: Do I Need a Blog?

10 Commentsby Matt  |  07.31.10  |  Copywriting Secrets and Tips, Copywriting for the Web

monkey_bananaIt’s simple really: if a monkey needs a banana then a business needs a blog. Blogging isn’t the future, it’s the now.

Long gone are the days of introverted teenagers tapping out their every thought into the box of lights in front of them. Man evolved, the world evolved, now blogging has evolved. More »

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