Frank grips the controls of his light aircraft and plots a course through a canyon of clouds. Free of the fluffy divide a sudden flood of sunlight washes over the plane’s metallic body.
“This is the life”, mutters Frank as he takes view of the green fields below. More »
It takes a lot to tick me off nowadays. I guess I’ve mellowed with age. There was a time when the slightest thing would push me over the edge. People who chop the crust off their sandwiches, boy bands, mountain climbers and frosted windows – the most inane things ruffled my feathers. Some might say red was my favourite colour. More »
Some biscuits are made for dunking, some are made for sinking. This revelation hit me harder than a runaway train about five minutes ago when half a rich-tea became shipwrecked in my cup of coffee.
Air sea rescue mounted a desperate operation in the form of a spoon but the sodden remains of said biscuit are yet to be found. More »
Act 1: The Beginning
Good web copy is all about flow. Once you’ve finished your final draft, sit back and read it aloud. Does it roll off the tongue? Did you hit any verbal roadblocks?
Here’s one thing that is all but guaranteed: if you, the copywriter, stutter along the way, your reader will encounter the same problem. More »
You’ve spent hours, days, perhaps even weeks slaving over a project. At long last your content is locked down. You breathe a sigh of relief as peace and harmony descend upon your person.
Could this be the happiest day of your life? More »