James Bond – now that’s a guy with a great tailor. Unfortunately, we don’t all look as good in a tux as Britain’s number one secret agent. But in the same way Bond fits into his suit like bread in a toaster, web copy must be honed to fit the reader. More »
When it comes to good web copy there’s no simple mathematical equation to make your content a success. The process is admittedly subjective – what constitutes good web copy to one will read like a bag of wet sausages to another. More »
‘Copywriting Secrets and Tips’ is a guide for website owners, authors, and web designers on creating engaging SEO enhanced copy. Over the coming months I’ll carve out a quintessential source of information on the subject of online copy. So sit back and prepare to embark on an epic tale of copywriting in a virtual age…