Survival of the Dead: Film Review

2 Commentsby Matt  |  08.23.10  |  Blog, Film Reviews

survival-of-the-dead-2009-raw-reviewI had a cracking idea for a film recently. The plan went something like this: spread mayonnaise on the faces of a band of amateur actors and have them amble round in front of a camera for a few hours.

So it was that I watched Survival of the Dead only to find zombie maestro, George A Romero, had pipped me to the post. More »

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Copywriting for the Web: Brand Building

2 Commentsby Matt  |  08.22.10  |  Blog, Copywriting for the Web

chinese_lanternsThis whole Chinese lantern craze has been bothering me as of late. Sure, they look snazzy and yeah, they’ve been used during Chinese and Thai celebrations for 2,000 years, but what about the fire risk?

Go with me here. These lanterns are pretty flimsy. Should a curious bird peck a hole in one, it’s anyone’s guess as to where it would land. More »

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Top Ten Things Not To Do…When Writing Web Copy

2 Commentsby Matt  |  08.22.10  |  Blog, Top Ten Things Not To Do...

AX028033The copywriting business has taken up camp on the frontline of the war against the economic downturn.

Increasing numbers of businesses are ring-fencing branding, marketing and advertising as a means to ride out the economic wave. More »

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Copywriting for the Web: SEO Keyword Research Tips

1 Commentby Matt  |  08.21.10  |  Blog, Copywriting for the Web

cut_bread_cubesSome people cut bread, others cut corners. When it comes to search engine optimised keyword research, stick to the bread.

Don’t fall into the same trap as the mountain climber who packed a tent but not the tent pegs. He had a cold night’s sleep. More »

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Ninja: Film Review

7 Commentsby Matt  |  08.20.10  |  Blog, Film Reviews

imagesThe martial arts action-adventure, Ninja, is one of the funniest films I’ve seen in years. It’s funnier than Karate Kid would have been had Danny Devito been cast in the role of Daniel Son.

As the end credits rolled, the laughs dissolved to giggles, the giggles to calm. More »

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