Copywriting Secrets and Tips: Keywords in Title Tags

3 Commentsby Matt  |  12.13.10  |  Copywriting Secrets and Tips

Humphrey BogartI first laid eyes on her at a little gin joint downtown. The place was chock-full of deadbeats looking for one last drink before the long train ride home. My detective instincts took hold: what was a classy broad doing in a place like this?

All the different possibilities kept coming up over and over again, like bubbles in a dishevelled can of Coke. More »

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Copywriting Secrets and Tips: Brand Building

2 Commentsby Matt  |  11.22.10  |  Copywriting Secrets and Tips, Copywriting for the Web

chinese_lanternsThis whole Chinese lantern craze has been bothering me as of late. Sure, they look snazzy and yeah, they’ve been used during Chinese and Thai celebrations for 2,000 years, but what about the fire risk?

Go with me here. These lanterns are pretty flimsy. Should a curious bird peck a hole in one, it’s anyone’s guess as to where it would land. More »

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Copywriting Secrets and Tips: SEO Keyword Research

1 Commentby Matt  |  08.21.10  |  Copywriting Secrets and Tips, Copywriting for the Web

cut_bread_cubesSome people cut bread, others cut corners. When it comes to search engine optimised keyword research, stick to the bread.

Don’t fall into the same trap as the mountain climber who packed a tent but not the tent pegs. He had a cold night’s sleep. More »

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Copywriting Secrets and Tips: Link Building

3 Commentsby Matt  |  08.13.10  |  Copywriting Secrets and Tips, Copywriting for the Web

JugglerPicture this: you are the world’s greatest juggler. Recently you’ve taken to juggling household appliances such as fridges, washing machines and food blenders. Bonzo is your name and juggling is your game.

The only problem is, nobody knows about you. More »

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Copywriting Secrets and Tips: How to write business blogs

8 Commentsby Matt  |  08.02.10  |  Copywriting Secrets and Tips, Copywriting for the Web

blog_logoIt’s all very well advising clients to parachute a blog page into their website – and advise I do. But when it comes to the of process writing, many people are left scratching their heads.

And it’s understandable. More »

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