Let’s cut to the chase: mid October arrives. With the highs of summer melting under the cold creep of autumn, a huge project lands on my desk.
Business tagline design and high-end joinery have more in common than you’d think. When it comes to crafting a company slogan, for instance, it’s all about the process; it’s all about the craft. More »
Taglines, the short summations found on movie posters, are integral to the marketing of motion pictures.
They also cause shoppers to lose their sunglasses. More »
Say what you will about the WWE, chairman Vince Mcmahon has long-trail blazed the way in the world of sports entertainment branding.
Mr Mcmahon, who’s enjoyed various successes and failures outside the ring, has built a dominant empire around his wrestling brand. More »