Read all about it! Breaking news! Hot off the press! It emerged tonight that professional copywriters no longer have to throw small puppies at readers to get their attention.
That’s right. Now you can use the power of grab words to turn heads. More »
Here’s a word of advice to all professional copywriters: make sure you are armed with a notepad and pen at all times.
It seems simple really. But let’s face it: inspiration often strikes when you least expect it, so it’s best to be prepared. More »
Many moons ago, when I was but a grasshopper, my Old Momma would tell me though the crackle of broken dentures: “Why use two words when one will do?”
George Orwell pretty much said the same thing. So if Momma and George said it, it has to be true. More »