Copywriter Portfolio
Here’s a few of the latest works produced by the CreativePen of copywriter, Matthew Pattinson.
Political News Writing For The Guardian Media Group
Company name: Guardian Media Group
URL: http://www.gmgplc.co.uk
The Guardian Media Group plc is a renowned UK-based company owning numerous high-profile mass media operations including The Guardian.
I delivered an unending stream of political news articles to The Guardian and the business-to-business magazine specialist, Emap.
Website Copywriting For Stephen Field Law
Company name: Stephen Field Law
Client: Stephen Field
URL: http://www.stephenfieldlaw.com/
London barrister, Stephen Field, has earned a reputation as a specialist in the arena of criminal and prison law, helping countless solicitors, defendants and prisoners achieve justice.
Stephen required a copywriter to parachute content into his new website – an online vessel designed to sell his service and educate clients. Extensive research and marketing analysis preceded the writing process. Locking a content strategy in place enabled me to brand his content and carry his message to clients. Infusing the content with a carefully mapped out SEO strategy means his website now ranks on page one of Google for the majority of his keyword searches.
Political News Writing For The British Medical Association
Company name: The British Medical Association
URL: http://www.bma.org.uk/
The British Medical Association is the professional association and registered trade union for doctors and medical students in the United Kingdom.
This journalist, turned copywriter, served up numerous political news articles relating to the BMA and wider world of healthcare.
Website & Brochure Copywriting for Fresh Coat Of Paint
Company name: Fresh Coat of Paint
Client name: Anthony Brewitt
URL: http://freshcoatofpaint.co.uk
Fresh Coat of Paint is a Lincolnshire-based web design agency spearheaded by celebrated website designer, Anthony Brewitt.
Anthony required marketing savvy content to embolden his company’s unique selling point, clarify key messages and to give his website a leg up the Google ladder. Building a content strategy to meet the client’s needs ensured my copy hit all the right notes with the precision of a concert pianist. Anthony now enjoys fantastic online visibility, increased traffic and more custom.
Political News Writing For The Labour Party
Company name: The Labour Party
URL: http://www.labour.org.uk/
The Labour Party is a centre-left political party in the United Kingdom. Following its landslide election victory in 1997, Labour dominated the political arena until the Tories ousted them from power in 2010.
During their time in office, I produced any array of political news stories for the party which crossed the desks of Cabinet officials.
Brian Thompson pitch Manchester United
Client: Brian Thompson
Company name: BThompson Ltd
Brian Thompson is an entrepreneur with fingers in more pies than Delia Smith. Brian’s latest venture saw him approach Manchester United with a fantastic merchandising opportunity.
Working my magic as a copywriter, I produced Brian a pitch perfect letter to turn the heads of Manchester United’s mechanising team. Selling the benefits of the product helped open the door to one of the world’s most famous football clubs. He shoots, he scores.
Copywriting For BWS
Client: Blog Writing Services
URL: http://blogwritingservices.co.uk
Blog Writing Services is a rip-roaring specialist provider delivering the best business blog posts online. Operating out of the UK, Blog Writing Services produces SEO-enhanced, branded, user-driven blog posts for clients right around the world.
Blog Writing Services now ranks on the first page of Google thanks to the execution of a rigorous content strategy. Delivering web content for an array of pages and on-topic blog posts quickly elevated Blog Writing Services to one of the leading blog management providers in the field.
News writing for the Royal Bank of Scotland
Company name: Royal Bank of Scotland
URL: http://www.rbs.co.uk/
The Royal Bank of Scotland provides branch banking facilities throughout the British Isles and is a banking power house renowned around the world.
I delivered in-depth news press cutting and writing blurbs to the Royal Bank of Scotland on a daily basis to help keep them aprised of all medium coverage relating to RBS for that particular day.
Website Copywriting For G Denny Builders
Client Name: Graham Denny
Company name: GDenny Builders
URL: http://gdennybuilders.com
Graham Denny’s company, G Denny Builders Grimsby, provides building services to clients across Lincolnshire. Expanding his business by way of a website, Graham required quality content from a freelance copywriter.
Building his content stone by stone, I proceed to lay a solid marketing foundation to help Graham rocket up the search engine ladder, sell his services and reach his clientele.
Political News Writing For British Airways
Company name: British Airways
URL: http://www.britishairways.com
British Airways is the UK’s flagship airline carrier, transporting passengers to destinations right around the world.
Working under the auspices of a leading UK news provider, I produced an uncountable number of political news articles for BA. This journalist, turned freelance copywriter, has also written news stories for Ryanair, easyJet and Virgin Atlantic.
Tagline Design For Sitefit Joinery
Client Name: Mark Brown
Company Name: Sitefit
Sitefit is a premium onsite joinery contractor serving the needs of property developers across Nottinghamshire and Derbyshire. At the heart of the company resides a passion for precision house building and with 15 years industry experience, Sitefit always delivers the right fit.
Sitefit MD, Mark Brown, required a tagline which encapsulated the heart and soul of his business while underlining its unique selling point. Creating a tagline which now sits below all of Mark’s marketing materials has helped Sitefit achieve brand consistency and recognition among clients.
Political News Writing For The Police Federation
Company Name:The Police Federation
URL: http://www.polfed.org/
The Police Federation of England and Wales is a national organisation which represents over 124,000 police officers from the ranks of Constable, Sergeant, Inspector and Chief Inspector.
As a political journalist, I fashioned news articles for The Police Federation and wider world of crime prevention – just like Batman.
Business Blog Writing For Designbit
Company Name: Designbit
Client name: Anthony Brewitt
URL: http://designbit.co.uk
Designbit is a specialist blog site from leading UK web designer, Anthony Brewitt. The website exists to inform, educate and sell services to companies looking to get the most out of the web.
Rewriting, branding and search engine optimising Anthony’s content continues to create new work opportunities for this gifted designer. Having worked with Anthony on a number of projects, I also provide regular blog pieces to keep Designbit up to date.
Political News Writing For Countryside Alliance
Company Name: The Countryside Alliance
URL: http://www.countryside-alliance.org.uk
The Countryside Alliance lobbies on issues relating to the British countryside such as country sports. Back in 2008, the group was named the ‘most inspiring political personality’ of the last ten years by Channel 4 News.
Having produced numerous news articles for the hands of The Countryside Alliance, the real talking point came when I oversaw coverage from both sides of the debate on the highly controversial ban on fox hunting with hounds.
Brochure Copywriting for Tangerine
Company Name: Tangerine Marketing Solutions
Client Name: Tim Cowdell
URL: http://www.tangerinedesign.net/
Tangerine is a marketing solutions agency which specialises in electronic commerce, corporate marketing, press advertising, multi-media, branding and packaging, graphic design, event management and public relations activity.
Tangerine required brochure copy to usher potential house buyers through the doors of a luxury property in Alkborough, Scunthorpe. Creating an ‘experience’ through the power of words helped Tangerine facilitate the private sale of Orchard House.
SEO Website Copywriting for ThemeSlice
Company Name: Theme Slice
Client Name: Mike Jolley
URL: http://themeslice.com
ThemeSlice is home to a team of talented web designers all of whom are well-versed in the art of WordPress and WordPress Theme creation.
Embedding website copywriting with SEO keywords and calls to actions further enhanced the ThemeSlice brand.
Political news writing for UKIP
Company Name: UKIP
URL: http://www.ukip.org
The United Kingdom Independence Party is a political party in the United Kingdom.
During my time as a political journalist, I produced any array of news stories which were consumed by the party. With heavy weight names such as Nigel Farage and Robert Killjoy Silk passing through the party’s ranks, it was paramount to make the content purr like a kitten in a milk factory.
Political News writing for Network Rail
Company Name: Network Rail
URL: http://www.networkrail.co.uk/
Network Rail is the government-created owner and operator of most of the rail infrastructure in Great Britain.
As a professional writer, I produced daily news stories and press cuttings analysis for Network Rail pertaining to their business and the wider rail network. Needless to say, my content kept Network Rail on track – excuse the pun.
Media Pack Creation for The Good Surgeon Guide
Client Name: Good Surgeon Guide
Company Name: Good Surgeon Guide
Good Surgeon Guide is the UK’s only patient-centred online research tool for cosmetic and non-surgical treatments.
The client required content contributing towards a media pack to entice the interests of plastic surgeons, health professionals and those seeking cosmetic treatments.