Keyword research

Unlike an Ikea wardrobe, Rome wasn’t built in a day. The same applies to effective keyword research. Given that keyword research is the most important aspect of your search engine optimization campaign, let’s get things underway by laying a strong foundation. My no-compromise keyword service means, once the dust has settled, you’ll benefit from SEO-enhanced web copy which raises awareness, drives traffic and increases sales.

Keyword Research Content Strategy

If your website is targeting the wrong keywords, the search engines and your customers may never find you – it’s just that simple. That’s why I offer clients a professional keyword content strategy service ahead of the web copy writing stage.

Understanding your users

When it comes to keyword research, it’s paramount that we understand your users’ language. Remember, your user is unlikely to work in the same industry as you, so technical jargon may prove ineffective.

Undertaking a user identity means we can answer these questions to accurately judge the keywords users are typing into the search engines to find you.

Niche keyword research

Sometimes, the big dollar keywords aren’t always the most beneficial. Niche keyword research is a great way to unearth less competitive terms which can render business changing results. As part of the keyword research strategy, we’ll work out how best to deploy these keywords. It could, for example, be the case that we need to develop inventive ways of creating landing pages which contain these niche keywords.

Web page structure

Web page structure is also a vital part of any effective search engine optimization campaign. Keywords should be included in the:

  • Title Tag
  • Meta Description Tags
  • Headings
  • Alt text
  • Anchor Text/ Navigational Links

SEO enhanced web copy

So that’s the keyword research process, but what about the final product? This is where the art of good web copywriting comes into play.

Armed with a master list of keywords, I’ll proceed to seamlessly sprinkle them into masterfully composed web copy. The end result will be branded, user-driven, SEO-enhanced web copy which gets the job done.

Measure Your Keyword Success

Professional keyword research is all about results. With your website marketing, we measure how successful your keyword strategy has proved and step things up even further to increase traffic and conversions.