by Matt | 08.02.10 | Copywriting Secrets and Tips, Copywriting for the Web
It’s all very well advising clients to parachute a blog page into their website – and advise I do. But when it comes to the of process writing, many people are left scratching their heads.
And it’s understandable. More »
Tags: Blog, business blogging, content strategy, copywriting, Copywriting Secrets and Tips
by Matt | 07.31.10 | Copywriting Secrets and Tips, Copywriting for the Web
It’s simple really: if a monkey needs a banana then a business needs a blog. Blogging isn’t the future, it’s the now.
Long gone are the days of introverted teenagers tapping out their every thought into the box of lights in front of them. Man evolved, the world evolved, now blogging has evolved. More »
Tags: Blog, business blogging, copywriting, Copywriting Secrets and Tips