Content Strategy Process : It Isn’t As Boring As It Sounds
When a customer lands on your website they demand useful, usable content. Like it or not, if you fail to meet their needs, they’ll leave your site in search of greener pastures.
For your content to succeed, it needs a strategy. Content isn’t a nuisance. It isn’t an afterthought when it comes to web design. Content is the heartbeat of any successful business website. More »
It’s all very well advising clients to parachute a blog page into their website – and advise I do. But when it comes to the of process writing, many people are left scratching their heads.