I recently attended a speed networking evening where I did the rounds promoting my freelance copywriting agency, CreativePen. The sandwiches were dry, the wine bitter, the company varied. All in all though, it turned out to be a productive night.
When it comes to speed networking there is a real etiquette one shouldn’t break. More »
Some biscuits are made for dunking, some are made for sinking. This revelation hit me harder than a runaway train about five minutes ago when half a rich-tea became shipwrecked in my cup of coffee.
Air sea rescue mounted a desperate operation in the form of a spoon but the sodden remains of said biscuit are yet to be found. More »
‘Copy in Culture’ is a new series of blog posts from CreativePen that excavates the copywriting credentials of cultural icons, ideals, and brands.
We’ll kick things off by dragging World Wrestling Entertainment legend Bret Hart under the analytical spotlight. More »
You’ve spent hours, days, perhaps even weeks slaving over a project. At long last your content is locked down. You breathe a sigh of relief as peace and harmony descend upon your person.
Could this be the happiest day of your life? More »
James Bond – now that’s a guy with a great tailor. Unfortunately, we don’t all look as good in a tux as Britain’s number one secret agent. But in the same way Bond fits into his suit like bread in a toaster, web copy must be honed to fit the reader. More »
