So you have the perfectly designed website: a window through which clientele can peer into the heart of your company or endeavour. It all looks perfect.
But what about the message itself? What does your website actually say about you? More »
The copywriting business has taken up camp on the frontline of the war against the economic downturn.
Increasing numbers of businesses are ring-fencing branding, marketing and advertising as a means to ride out the economic wave. More »
I recently attended a speed networking evening where I did the rounds promoting my freelance copywriting agency, CreativePen. The sandwiches were dry, the wine bitter, the company varied. All in all though, it turned out to be a productive night.
When it comes to speed networking there is a real etiquette one shouldn’t break. More »
It’s all very well advising clients to parachute a blog page into their website – and advise I do. But when it comes to the of process writing, many people are left scratching their heads.
And it’s understandable. More »
It’s simple really: if a monkey needs a banana then a business needs a blog. Blogging isn’t the future, it’s the now.
Long gone are the days of introverted teenagers tapping out their every thought into the box of lights in front of them. Man evolved, the world evolved, now blogging has evolved. More »