I first laid eyes on her at a little gin joint downtown. The place was chock-full of deadbeats looking for one last drink before the long train ride home. My detective instincts took hold: what was a classy broad doing in a place like this?
All the different possibilities kept coming up over and over again, like bubbles in a dishevelled can of Coke. More »
This whole Chinese lantern craze has been bothering me as of late. Sure, they look snazzy and yeah, they’ve been used during Chinese and Thai celebrations for 2,000 years, but what about the fire risk?
Go with me here. These lanterns are pretty flimsy. Should a curious bird peck a hole in one, it’s anyone’s guess as to where it would land. More »
Some people cut bread, others cut corners. When it comes to search engine optimised keyword research, stick to the bread.
Don’t fall into the same trap as the mountain climber who packed a tent but not the tent pegs. He had a cold night’s sleep. More »
James Bond – now that’s a guy with a great tailor. Unfortunately, we don’t all look as good in a tux as Britain’s number one secret agent. But in the same way Bond fits into his suit like bread in a toaster, web copy must be honed to fit the reader. More »
When it comes to good web copy there’s no simple mathematical equation to make your content a success. The process is admittedly subjective – what constitutes good web copy to one will read like a bag of wet sausages to another. More »
