Posts Tagged “web copy”

Copywriting for the Web: Brand Building

2 Commentsby Matt  |  08.22.10  |  Blog, Copywriting for the Web

chinese_lanternsThis whole Chinese lantern craze has been bothering me as of late. Sure, they look snazzy and yeah, they’ve been used during Chinese and Thai celebrations for 2,000 years, but what about the fire risk?

Go with me here. These lanterns are pretty flimsy. Should a curious bird peck a hole in one, it’s anyone’s guess as to where it would land. More »

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Top Ten Things Not To Do…When Writing Web Copy

2 Commentsby Matt  |  08.22.10  |  Blog, Top Ten Things Not To Do...

AX028033The copywriting business has taken up camp on the frontline of the war against the economic downturn.

Increasing numbers of businesses are ring-fencing branding, marketing and advertising as a means to ride out the economic wave. More »

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Copywriting for the Web: Grab attention through Grab Words

2 Commentsby Matt  |  08.11.10  |  Blog, Copywriting for the Web

chihuahua-toupeeRead all about it! Breaking news! Hot off the press! It emerged tonight that copywriters no longer have to throw small puppies at readers to get their attention.

That’s right. Now you can use the power of grab words to turn heads. More »

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Copywriting for the Web: Firing Bullet Points at Web Copy

5 Commentsby Matt  |  07.11.10  |  Blog, Blog, Copywriting for the Web

planeFrank grips the controls of his light aircraft and plots a course through a canyon of clouds. Free of the fluffy divide a sudden flood of sunlight washes over the plane’s metallic body.

“This is the life”, mutters Frank as he takes view of the green fields below. More »

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Copywriting for the web: How to write winning web copy headlines

6 Commentsby Matt  |  06.15.10  |  Blog, Copywriting for the Web

funny-headline12It takes a lot to tick me off nowadays. I guess I’ve mellowed with age. There was a time when the slightest thing would push me over the edge. People who chop the crust off their sandwiches, boy bands, mountain climbers and frosted windows – the most inane things ruffled my feathers. Some might say red was my favourite colour. More »

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