Posts Tagged “web copy”
by Matt | 08.22.10 | Blog, Copywriting for the Web
This whole Chinese lantern craze has been bothering me as of late. Sure, they look snazzy and yeah, they’ve been used during Chinese and Thai celebrations for 2,000 years, but what about the fire risk?
Go with me here. These lanterns are pretty flimsy. Should a curious bird peck a hole in one, it’s anyone’s guess as to where it would land. More »
Tags: brand building, Copywriting for the Web, online marketing, SEO, web copy
by Matt | 08.22.10 | Blog, Top Ten Things Not To Do...
The copywriting business has taken up camp on the frontline of the war against the economic downturn.
Increasing numbers of businesses are ring-fencing branding, marketing and advertising as a means to ride out the economic wave. More »
Tags: copywriting, online marketing, Top Ten Things Not To Do..., web copy
by Matt | 08.11.10 | Blog, Copywriting for the Web
Read all about it! Breaking news! Hot off the press! It emerged tonight that copywriters no longer have to throw small puppies at readers to get their attention.
That’s right. Now you can use the power of grab words to turn heads. More »
Tags: Copywriting for the Web, grab phrases, grab words, web copy
by Matt | 07.11.10 | Blog, Blog, Copywriting for the Web
Frank grips the controls of his light aircraft and plots a course through a canyon of clouds. Free of the fluffy divide a sudden flood of sunlight washes over the plane’s metallic body.
“This is the life”, mutters Frank as he takes view of the green fields below. More »
Tags: bullet points, lists, web copy
by Matt | 06.15.10 | Blog, Copywriting for the Web
It takes a lot to tick me off nowadays. I guess I’ve mellowed with age. There was a time when the slightest thing would push me over the edge. People who chop the crust off their sandwiches, boy bands, mountain climbers and frosted windows – the most inane things ruffled my feathers. Some might say red was my favourite colour. More »
Tags: Copywriting for the Web, Headlines, print headlines, web copy, web headlines