Read all about it! Breaking news! Hot off the press! It emerged tonight that professional copywriters no longer have to throw small puppies at readers to get their attention.
That’s right. Now you can use the power of grab words to turn heads. More »
Many moons ago, when I was but a grasshopper, my Old Momma would tell me though the crackle of broken dentures: “Why use two words when one will do?”
George Orwell pretty much said the same thing. So if Momma and George said it, it has to be true. More »
Unlike an Ikea wardrobe, Rome wasn’t built in a day. The same applies to effective keyword research.
Given that keyword research is the most important aspect of your search engine optimization campaign, let’s get things underway by laying a strong foundation. More »
Let’s cut to the chase: mid October arrives. With the highs of summer melting under the cold creep of autumn, a huge project lands on my desk.
This whole Chinese lantern craze has been bothering me as of late. Sure, they look snazzy and yeah, they’ve been used during Chinese and Thai celebrations for 2,000 years, but what about the fire risk?
Go with me here. These lanterns are pretty flimsy. Should a curious bird peck a hole in one, it’s anyone’s guess as to where it would land. More »