by Matt | 03.21.10 | Professional Copywriter Articles

Say what you will about the WWE, chairman Vince Mcmahon has long-trail blazed the way in the world of sports entertainment branding.
Mr Mcmahon, who’s enjoyed various successes and failures outside the ring, has built a dominant empire around his wrestling brand. More »
Tags: brand identity, Bret Hart, copywriter, Professional Copywriter Articles, taglines, web copy, WWE
by Matt | 03.09.10 | Copywriting Secrets and Tips, Copywriting for the Web
You’ve spent hours, days, perhaps even weeks slaving over a project. At long last your content is locked down. You breathe a sigh of relief as peace and harmony descend upon your person.
Could this be the happiest day of your life? More »
Tags: copywriter, Copywriting Secrets and Tips, editing, proof reading, proofing, spell checker, web copy